LVL Project Proposal

STUDIO PRODUCT SHOOT

I’m using this image as inspiration for the still life product photography.  Dark water and bright light for contrast.

I hope that the rough water will also contrast well with the product.

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We can also shoot simple product shots as the safe option.

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ENDURANCE ATHLETES

These images are by photographer Sebastião Salgado.  They were taken in a gold mine in Brazil.

The men here are seen struggling in difficult conditions.  Physically exhausted and in no way posing for the camera. They are being documented.

The black and white images show their physicality against the rough texture of the background.  This ties into the rough water/smooth product idea.

 

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I see this product as a tool for competitive athletes rather than the average fitness tracker user.  They are pushing their limits and using the LVL to ensure that they are pushing as far as possible.

I propose that we make our athletes push themselves to the limit of their capabilities and photograph them in the moments after their workout.  They should be sweating and gasping for air.

 

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As well as the action shots I’d like to shoot a portrait of each person using the same technique I used in my Petaluma portrait series.

This is a very classic technique that creates a timeless style of portrait.  I think the addition of sweat and dirt in varying locations around SF could make it engaging.  I would shoot wider in order to capture the full body of the subject and also show the LVL being worn.

 

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NOTES

QUESTIONS

When is still capture scheduled on each day?

Will I be shooting alongside motion crew?

Does the Friday delivery deadline still stand since the shoot has been pushed back a couple of days?

SCHEDULE

DAY 01 – STUDIO PRODUCT SHOOT

I would ideally have the products in advance so that I can do some tests.  I have availability on 14-16th and can prep before the shoot day.

Please list all shots required.  Colors, angles and intended purpose (eg. vertical black product + white background for silo).

DAY 02 – LOCATION

CROSSFIT – CrossFit gym would be good.  Beach can work also but from what I understand CrossFit is about teams and someone solo on a beach might not come across as CrossFit.

DANCERS – Where would this happen?  What kind of dancing?  Do you have any scout images?

SOCCER – Ideally shot later afternoon/sunset at Gilman.  How many players do we have?

YOGA – Do you have any more info about this location? Scout images?  Could be cool to get someone doing hot yoga.

Are there any bad weather plans locations?

DAY 03 – MARTIAL ARTISTS

HOME / OFFICE / STUDIO – What is happening at each of these locations?

DAY 04 – CYCLIST, DESERT.

What time is this due to happen?  I prefer sunrise/sunset light conditions for hero shots.  We can work on details during high sun with 12×12 frame.

DAY 05 – CYCLIST – TRIUMPTH/SUNRISE

Not sure what/where this is.