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— The Crucial Co.

Creative content is crucial. 

Full-service creative production partners for brands and agencies.

Producers

Directors

Photographers

Client

— Toyota USA / 2024 Tacoma

Photographer

— Bax + Towner

The Crucial Co.

— Production

Client

— Toyota

Photographer

— Jess Walker

The Crucial Co.

— Production

Client

— eBay Motors

Photographer

— Theo Cottle

JOAN Studios

— Executive Producer

Shami LaCourt

The Crucial Co.

— Production

Client

— Ford

Photographer / Director

— Mink Howl / Alex Kramer

The Crucial Co.

— Production

Client

Photographer / Director

— Bax & Towner

The Crucial Co.

— Production

Client

— American Giant

Photographer / Director

— Dan Replogle

The Crucial Co.

— Production

Client

— BFGoodrich

Photographer / Director

— Bax & Towner

The Crucial Co.

— Production

Client

— GMC & Volcon

Photographer / Director

— Bax & Towner

The Crucial Co.

— Production

Client

— KT Tape

Photographers / Directors

— Bax & Towner

The Crucial Co.

— Production

Client

— Casper

The Crucial Co.

— Live-action production

— Director of Photography

Steelworks.studio

— Editing

— Sound Design

— VFX & CGI

— Color

Erik Almås

— Director/DP

— Screenwriter

— Casting

— Location

The Crucial Co.

— Production

Cast

— Andrea Bogart

— Cathryn de Prume

Agency & Client

Fingerpaint & Optinose

Photographer / Director

— Erik Almås

The Crucial Co.

— Production

Agency & Client

— Triple Threat

Photographer / Director

— Erik Almås

The Crucial Co.

— Production

Client

— TBWA Worldwide + Prolia

Photographer / Director

— Erik Almås

The Crucial Co.

— Production

Client

— Cruise

Photographer / Director

— Bax & Towner

The Crucial Co.

— Production

Client

— ResortWorld

Photographer / Director

— Erik Almås

The Crucial Co.

— Production

Client

— KerryGold

Photographer

— Erin Kunkel

The Crucial Co.

— Production

Client

— Oura Rings

Photographer

— Kelsey McClellan

The Crucial Co.

— Production

Client

— Current

Photographer

— Kelsey McClellan

The Crucial Co.

— Production

Client

— ThePepsiCo. / Quaker

Photographer

— Kelsey McClellan

The Crucial Co.

— Production

Agency

— Defy Them All

Monarch Casino

Photographer / Director

— Erik Almås

The Crucial Co.

— Production

Agency

— Defy Them All

Atlantis Casino

Photographer / Director

— Erik Almås

The Crucial Co.

— Production

Client

— Neom / Saudi Arabia

Photographer / Director

— Erik Almås

The Crucial Co.

— Production
We’re really into production.
Yeah, it’s a lot.

We have our own software.

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